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Event and Experience Management Minor

The Event and Experience Management Minor explores the event management segment within the hospitality industry. Students will learn about the types of events hosted globally while also considering career paths in a variety of event sectors including weddings, sports, entertainment, not-for-profit and business organizations.

Why do it?

Housed in the #5 internationally-ranked Hospitality and Tourism Management Department that currently enjoys a 100% placement rate for its graduates, this minor will utilize an interesting and relatable framework (event and experience management) to address many issues important to both students and the larger society, including race, religion, culture, cross-cultural communication, and the environment.

Students will be provided with hands-on learning experiences at every step, enhancing employment opportunities to students from different majors.

Requirements

The 18-credit hour minor in Event and Experience Management includes 9 hours of required foundation courses, 6 hours of elective courses selected from a list, and 3 hours of a required capstone course.

HTM 3424: Event Management
HTM 4354: IT and Social Media in Hospitality & Tourism Management
HTM 4434: Event and Experience Management Senior Workshop

Students select 6 credit hours of elective courses from either the event sales track or the event management track, with the potential for exploration of topics such as hospitality sales, multicultural communication, design appreciation, catering management, winery tourism, and the dynamics of leadership. For a complete list of elective courses, consult the Registrar checksheet (follow this link, click on 'checksheets', scroll down to Minors, and find the minor checksheet you're interested in).

Who is it for?

The cross-disciplinary minor will provide an opportunity for students from virtually every major on campus, including Hospitality and Tourism Management, but also Marketing, Communications, or Sport Management Analytics, to explore the opportunities in Event and Experience Management. Students will gain organizational, design, technical, ethical, and logistics skills. They will also learn to plan and implement events which are sensitive to both potential attendees and the host community.

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This minor is hosted by the Department of Hospitality and Tourism Management in collaboration with numerous departments across Virginia Tech.

Pathways Concepts

Core Concepts*
2 - Critical Thinking in the Humanities
3 - Reasoning in the Social Sciences
5a -  Advanced/Applied Quantitative and Computational Thinking
6ad - Critique and Practice in Design and the Arts
7 - Critical Analysis of Identity and Equity in the United States
*Students are guaranteed to meet at least three of the core concepts listed

Integrative Concepts
Ethical Reasoning
Intercultural and Global Awareness

Contact

Candace Fitch