Strategic Communication Minor
This multidisciplinary minor demonstrates how strategic communication works in a variety of industries, exposing students to the core foundation of strategic communication as a process that involves communication, graphic design, and finance. Students will use their foundational experiences to analyze and examine specific areas of communication (e.g., corporate communications).
Why do it?
The communication industry presents many opportunities to integrate multiple areas of learning. This minor prepares students for the reality that, in the growing 21st century workforce, there are few jobs that have no communication components to them.
The 18-credit Strategic Communication minor requires four foundational Pathways courses, an upper level elective course in the minor, and a capstone course (3 credits each).
COMM 1016: Communication Skills* -or- COMM 2004: Public Speaking
COMM 2044: Principles of Public Relations
AHRM 1014: Introduction to Design for Consumers
ACIS 1004: Accounting Foundations
COMM 4404: Capstone Topics in Strategic Communication
*prerequisite: COMM 1015
Students complete the 3 remaining elective credits by choosing from an approved list of upper level courses in the minor. For a complete list of elective courses, consult the Registrar checksheet (follow this link, click on 'checksheets', scroll down to Minors, and find the minor checksheet you're interested in).
Who is it for?
The Strategic Communication minor targets students from across multiple majors. STEM majors who do not have a focus on discourse, critical thinking in the humanities, or critique and practice in design and the arts as part of their major might be particularly interested in this minor. Non-STEM majors might also be interested in this minor as it will complement their own majors’ curriculum.
This minor is hosted by the School of Communication in collaboration with numerous department across Virginia Tech.
1f - Foundational Discourse
1a - Advanced/Applied Discourse
3 - Reasoning in the Social Sciences
5f - Foundational Quantitative and Computational Thinking
6ad - Critique and Practice in Design and the Arts
7 - Critical Analysis of Identity and Equity in the United States
*Students are guaranteed to meet at least three of the core concepts listed
Intercultural and Global Awareness